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The Trade Council

The Trade Council at the Danish missions in the United States works to create opportunities for Danish companies and assist them in realizing their potential on the U.S market. 

The Trade Council at the Consulate General of Denmark in Texas offers a wide range of commercial services covering most aspects of assisting Danish Companies in entering and expanding their business in the U.S. With the many differences between the Danish and U.S. market, doing business in the U.S. can be a challenging and time consuming task. The Trade Council assists Danish companies in setting up business, so they can focus on creating value for their customers.

The Houston region is an undisputed global leader in international business, with ties reaching all over the globe. The 10-county region's geographic location makes it an easily accessed portal to the global marketplace. From the Port of Houston to the Houston Airport System to a host of international entities doing business around the clock, Houston is where you want to be if your business is looking to go global.

Health & Life Science

Denmark has emerged as a world leader in life sciences and health care, and recently launched an ambitious growth strategy for life sciences. As part of this goal, Denmark sees Texas as an important partner with a similar ambitious strategic regional initiative, the Texas Medical Center (TMC) – the world’s largest medical city. Texas, known for oil and gas, holds great opportunity for Denmark to transfer knowledge and create opportunities within Danish healthcare innovation and research.

Texas is home to more than 3,900 life science and research firms. Texas Medical Center is the world's largest medical complex and also has the world's largest children's hospital as well as the world's largest cancer hospital. $1.3 bn. was invested by venture capitalists from 2008-2013 while Texas public institutions of higher education spent nearly $2.5 bn. in 2014 alone on medical and life science research. In the fall of 2015, Texas ranked third nationally for number of clinical trials while the state is home to nine medical schools and holds the second-highest number of hospitals only surpassed by California. 

Read more about the TMC -Denmark BioBridge


Upcoming events

September 16-21 , 2021 - South Goes North 
TMC-Denmark BioBridge Delegation during TechBBQ, Denmark 

The TMC-Denmark BioBridge will host a TMC delegation to Denmark during Tech BBQ Copenhagen from September 16-21, 2021 in collaboration with DI and HTHC.

The Fall program will present clinicians/administrators from world-renowned TMC institutions sharing insights on the latest U.S. hospital trends and needs, with the opportunity for Danish clinical peers and partner companies to share Danish experiences and solutions. Tech BBQ is an exciting 2-day event from September 16-17, 2021, filled with content from thought-leaders, change-makers and mover and shakers in the world of brightest start-ups. 


November, 2021 - Infection Control 

Past events

May 20, 2021 - The Future of Patient Experience
TMC | Denmark BioBridge hosts a webinar about the future of patient experience with experts from Houston, Texas Medical Center, the UK and Denmark.

In this session, we will hear about the vision for the Future of Patient Experience from emerging companies like Luma Health, as well as hospital systems from around the world, including Copenhagen Children's Hospital (Børneriget), Texas Children's Hospital, NHS England, and MD Anderson Cancer Center.

Read more about the event here

March 17 & 23, 2021- North Goes South, Austin / Houston

The TMC-Denmark BioBridge and the Consulate General in Houston hosted a virtual Denmark delegation in Houston and Austin, Texas.

As part of the TMC-Denmark BioBridge, we held this year's sustainable healthcare corner of South by Southwest 2021 conference (SXSW) on March 17 in Austin and the Texas Medical Center (TMC) on March 23 in Houston. Both were VIRTUAL and FREE for attendees and did not require SXSW badge.

It was an opportunity to meet the startups, researchers and institutions fighting the pandemic now and in the future with sustainable healthcare solutions, from infection control to mental health. Our co-organizers, the Texas Medical Center (TMC) is the world’s largest conglomerate of medical institutions, and TEXGHS (Texas Global Health Security Innovation Consortium) is the lead organizer of TEXGHS @ SXSW Health Security Demo Day.

View the full program

Replay presentations

December 10, 2020 - Safe Patient Handling, Virtual
In this virtual roundtable discussion, there was a discussion about the future of safe patient handling focused on improving the patient experience, work procedures and working environment, where moving, lifting and positioning, as well as mobilization and rehabilitation was prime concerns.

View program

June 25, 2020 - Leveraging the Benefits of Telehealth Beyond COVID-19
Lessons learned from Texas Medical Center

COVID-19 has created a surge in tele consults as patients opt to stay home. Some Houston hospitals have seen increases from 4,500 consults a month to 4,500 consults a day, despite the fact that non-essential visits and procedures have been postponed.

View program

October 1-2, 2019 - Denmark – TMC BioBridge Delegation & Signing Visit to Denmark 
Texas Medical Center (TMC) leadership, hospital and medical school representatives, including MD Anderson Cancer Center, Baylor College of Medicine, and Texas Children's Hospital, Memorial Herman, and Rice University, will tour Denmark and sign a formal agreement between Denmark and TMC to collaborate on research, innovation and commercialization.

View program

September 19, 2019 – A Roundtable Discussion at TMC Third Coast, 6550 Bertner Avenue, Sixth Floor, Houston, Texas 77030
The Patient Journey Starts at Home - Improving the patient experience with wayfinding and positioning technology
The Consulate General of Denmark in collaboration with leading wayfinding and navigation experts, MapsPeople, Pointr and SaniNudge, have the pleasure of inviting you to a roundtable discussion. 

View program

June 6, 2019 - Workshop at Health Tech Hub Copenhagen
Pier47, Langelinie Alle 47, 2100 Copenhagen K

View program


The Water Advisory

The Water Advisory facilitates solution sharing and partnerships between Danish water companies and their counterparts in North America to explore global water challenges and influence the water market of tomorrow.

Read more about the Water Advisory here.


The Wind Energy Advisory

The Wind Energy Advisory is a specialized group that assists Danish component and service providers with strategic analysis, planning, business development, sales and corporate establishment.

Read more about the Wind Energy Advisory here.


Morten Siem Lynge

Trade Commissioner / Consul General
Head of The Water Advisory 
Tel.:+1 (832) 855-8045

Dan Christoffersen

Senior Commercial Advisor
The Water Advisory 
Tel.:+1 (832) 454-1181

Christina Brinch Clark

Senior Commercial Advisor
Health & Life Sciences 
Tel.:+1 (832) 660-6496

Frederikke Rørvang Mikkelsen

PR & Communications Advisor
Energy & Environment (E&E) 
Tel.:+1 (832) 970-5990

Scott Stephen Russell Richardson

Junior Commercial Advisor
The Water Advisory
Tel.:+1 (832) 977-3453

Oliver Holbech Bratshaug
Junior Commercial Advisor
Energy & Environment
Tel.: +1 (832) 998-9637