The Trade Department

Digital and Design

Business-to-consumer (B2C) ecommerce has transformed many industries in the US and now represents 14.5% of total retail sales, making it a key element in most multichannel strategies. Over the past few years, business-to-business (B2B) sales too has experienced unprecedented adoption of ecommerce solutions as digital sales has become a major growth area in many B2B industries. New York is the digital hub of the Trade Council in North America and through boosting digital sales opportunities across B2C and B2B as well as digital design, the team acts as a gateway for Danish companies to the US. 

Denmark is not only a leader in physical products but also in the digital creative industries - like digital design, gaming and animation – and here the Digital and Design team creates unique opportunities as well. In addition to being world renowned for quality and style, Danish design companies are pioneers in circularity and sustainable production, which is becoming a crucial selling point in the US. Our team assists these companies with multichannel strategy and “boots on the ground” execution. An example is our program DK Design Link, which gives Danish companies access to the B2B contract market by engaging architects and interior designers through a digital platform showcasing Danish products and facilitating B2B matchmaking.

GPA and the SDG's

The launch of the 17 UN Sustainable Development Goals (SDGs) in 2015 has been a key driver for global initiatives aimed at reversing the effects of climate change and contributing to both sustainable social and economic development.

Values of resilience, sustainability and social responsibility are strongly rooted in Danish culture and enterprise, and are therefore the fundamental building blocks of “SDG Hub Denmark – Sustainable Business in Action”. As Danish companies continue to expand their businesses internationally, new opportunities for building long-term strategic partnerships and multi-stakeholder solutions emerge. SDG Hub Denmark supports Danish companies in achieving their SDG strategies and prioritized goals while growing their business abroad. Our aim is to bridge the gap between the private sector and the UN in their common ambition to achieve the SDGs.

If you are interested in hearing more about the SDG Hub’s work and how we can assist in strategizing and executing sustainable business strategies, please feel free to reach out to one of our team members.

Our services includes, but are not limited to,:

• Conducting partnership-mapping and outreach initiatives

• Arranging bilateral meetings

• Conceptualizing and executing side-events during relevant SDG and sustainability conferences in New York and Geneva

• Ensuring high impact speaking roles at key-events in New York City and at the UN

• Providing SDG-specific advise and business intelligence

• Provide access and guidance to strategic communication platforms
  
  

UN Procurement

In 2016, the Danish Trade Council in New York launched the Danish UN Procurement Network for Danish companies with interest in selling to the UN. The overall objective of the network is to support Danish companies in doing business with UN organizations.

The network gives you and your company the possibility to engage with UN organizations and gain insights into UN procurement practices and objectives. Through the network, your company will receive invitations to relevant events, information on the UN procurement process and provide you with access to The Trade Councils Commercial Advisors, whom have in depth-knowledge of the UN procurement system. If you are interested in exploring your business opportunities within the UN organizations, please do not hesitate to contact our GPA and UN Procurement Team.

Denmark is the 6th ranking supplier country to the UN system, which is quite an impressive accomplishment. In 2021 the Danish companies procured goods and services to the UN system with a value of 1.12 mia. USD. The supply of goods and services from Danish companies has increased with 55% from 2017-2021, which underlines the potential for new vendors to explore their business opportunities within the UN system. The categories of goods and services to which Denmark sells the most to are expressed in the table below as well as the UN organizations, that Denmark primarily sells goods and services to. You can explore additional procurement data on UNGM platform.