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Machinery, Oil and Gas Industry


Besides from being the world's largest consumer of oil and gas, the US is producing 12.7 million barrels of oil per day and 767.3 billion cubic meters of natural gas per day. After some standstill, the industry is once again growing, providing significant market opportunites for Danish companies who have a long history of working in a tight-regulated environment.

The US has a long history of producing oil and gas. Due to our strategic location in Georgia, we are geographically close to Texas, the leading oil and natural gas producing state, with 27 of the top 100 highest producing oil fields in the country.

Since 2013, we have been working with Danish oil and gas companies. Examples of clients are a manufacturer of microsensors and instrumentation for microscale measurement, and a company locating hydrocarbons and managing geological data, to drilling and formation evalution, well construction, completion and production optimization. We offer the companies affordable access to the market with full focus on the their individual products and give them the same advantages of hiring their own US-based employee, including extensive experience and in-depth knowledge of the market.

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Framework conditions in the US market

The US produces 21% of the world's industrial output, which makes it the largest manufacturer with a value of $1.7  trillion and 17 million employed. The market holds solid market opportunities for Danish producers of quality and well-differentiated products as the entry barriers are low.

In the US, decision making processes are short due to the lack of industrial trade barriers, making it easier to penetrate this market for example compared to any of the BRIC countries. Our strategic location in Atlanta is one of the hubs for the industry and 40% of production and distribution companies in North America are located within a radius of 800 km.

Examples of previous and current clients include a company working with CNC precision machining of aluminum parts, and manufacturers of degreasers for metal processing industries and filter systems. Among other things, we want to provide the companies with an in-depth understanding of the market and help them with the establishment of sales channels.

Focus areas

When entering or expanding into a new market such as the US, many details must be taken into consideration to minimize risk and maximize ROI. The Trade Council in Atlanta provides a wide range of services covering most aspects of entering or expanding in the US market. 

A brief list of examples covering a few commonly requested services:

  • Ensuring technical approvals are in place and compliant with US regulations
  • Benchmarking of the company’s existing Marketing Mix towards US clients
  • Analysis of segments, industries, sub-sectors and market conditions
  • Develop Go-To-Market or market expansion plans
  • Fact Finding Tours for a group of companies
  • Partner search and establishment of sales channels, i.e. distributors, agents, and subsidiaries
  • Development and operational execution of sales strategies
  • Search & Selection of staff engaged in technical sales, service, marketing and back office support
  • Incubator service, i.e. hosting subsidiaries virtually and physically – rent an office
  • Identification and negotiations of production facilities

In addition, we often tailor projects to the specific needs of a given Danish company.

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Contact an advisor

Carsten Rosendahl
Team Leader & Head of the Commercial Section
Tel.: +1 404 588-1588

Paul Richardson

Senior Trade Advisor, Oil & Gas
Tel.: +1 404 279-0031

Mathias Nielsen
Senior Trade Advisor, Manufacturing
Tel.: +1 404 358-5768