Danish design has been riding on a positive wave in the US market in recent years. Denmark has always been known for its creativity, quality and minimalist approach. Old furniture classics continue to be positively linked to new up-coming brands. The market is demanding more and more for Danish design based on the quality of its materials and pleasing styles.
Danish fashion has expanded its market share in the US thanks to its high quality materials and elegant new looks.
Online design sales are rapidly expanding its access to American consumers thanks to improved secured payment methods and delivery options.
There is no doubt that Danish design is world famous and that the US consumers are interested in buying quality products. Denmark is branded as a sign of quality and '' high-end '' products, but it can be difficult to break through such a large market with a single product or brand. Having a narrower or smaller product line can be advantageous to conclude partnerships with US major retail chains before an independent launch.
More and more Danish architecture design companies chose to open their own satellite offices or subsidiaries in major cities such as New York, to showcase their simple style, good use of materials and creativity and to demonstrate their commitment to the US market.