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The context of Art in Embassy 

The United States was the first to showcase its culture through visual arts, and the use of its embassies around the globe as platforms for cultural diplomacy. For five decades, Art in Embassies (AIE) has played a leading role in U.S. public diplomacy through a focused mission of cross-cultural dialogue, understanding through the visual arts, as well as dynamic artist exchanges. The Museum of Modern Art initially envisioned this global visual arts program in 1953, and President Kennedy formalized it at the State Department in 1963.

The U.S. tradition has inspired The Danish Embassy in Washington, DC to initiate its own Art in Embassy project – a cultural diplomacy project that showcases Danish contemporary art by decorating the Ambassador’s private residence. 

With approximately 7,000 yearly visitors at the Embassy, including political decision-makers, significant cultural personalities, journalists and business leaders, the Embassy serves as a central meeting point in the United States for Danish and American.

Arts in Embassy can be a significant factor in branding Denmark in the United States as contemporary art is capable of displaying significant Danish values, animating greater reflection and dialogue in an American context. Art, design and architecture can also help to further other parts of the Danish brand, including sustainability and green conversion, thereby helping to increase the export of Danish products and solutions to the U.S.