When the biannual Copenhagen Fashion Week today welcomes thousands of exhibitors and international guests, it also presents to the public how the Danish fashion industry transforms the green agenda to wearable everyday clothes. Including designs made with an astounding use of innovative materials such as cereal- and milk fibres, the temporary New Nordic Fashion-exhibition shows the numerous possibilities of sustainable fashion, as interpreted by established Danish designers as well as new up-and-comers.
Sustainable collaborationThe exhibition is hosted by The Danish Design Museum in collaboration with the Danish Fashion Institute (DAFI) and Nordic Initiative, Clean and Ethical (NICE). NICE is a Nordic collaboration project under DAFI that aims to strengthen the Nordic fashion industry’s global lead in terms of sustainability and social responsibility.New Nordic Fashion is part of a continued effort to promote and raise awareness of sustainable fashion, and the 30 creations are the result of a design challenge, in which the two organizations invited Danish and Nordic designers to develop a range of sustainable clothing. New Nordic fashion features internationally acclaimed Danish designers such as Rützou, Day Birger et Mikkelsen and Baum und Pferdgarten, to mention a few.Besides the designers’ contributions, the exhibition also shows Danish designer David Andersen’s unique Zero Waste-project, a project aiming at efficiently utilizing every millimetre of the fabric used in the production. A green mind on good designYesterday’s official opening of New Nordic Fashion was hosted by Eva Kruse, director of DAFI, and guested by the Danish Minister of Climate and Energy, Martin Lidegaard.
On Denmark’s objective to position itself on sustainable fashion, Martin Lidegaard said: “We have a great advantage when it comes to branding Danish fashion as sustainable, because we then combine two DNA molecules in our culture, namely good design and a green mind.”In May, Denmark hosted the world’s biggest summit for sustainable fashion, the Copenhagen Fashion Summit, in cooperation with the UN’s Global Compact-programme.The Copenhagen Fashion Week and New Nordic Fashion ends Sunday August 12.Read more about the exhibition and find additional info at http://designmuseum.dk/en/aktiviteter/new_nordic_fashion.
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